Ruth Priebe has been with the Optical Group for more than eleven years. She brings with her Accounting, Customer Service and Business Management experience from various industries. The team relies on her to solve and sort complex numbers, enforce business standards, data management, financial reporting, and vendor relations. She is creative, has a passion for numbers and statistics, and is a dedicated team leader.

Jordie combines her creative skills with a strong customer service background to excel in her dual roles. As the Reporting and AP Manager, she handles precise financial reporting and efficient accounts payable management. She also provides key support to members, vendors, and the TOG team. In her role as Development Coordinator, Jordie leads innovative projects and events, creating experiences you’ll look forward to.

Sasha brings to The Optical Group her positive attitude and productive mindset. Members can focus on their business more, as she makes efficient and prompt responses to any payment or statement inquiries.

Gemma Gibb is a highly passionate and knowledgeable Account Manager BC/AB working with optical businesses across Western Canada since 2016. As a former member of the Nikon Optical Canada Inc. sales team, Gemma earned the trust of several key opinion leaders and maintained strong customer relationships, which led to repeat business. She credits her successes to active listening and putting the needs of her customers first. She values open communication, attention to detail, and humor. In her spare time, Gemma loves exploring the mountains of British Columbia, traveling to visit friends and family across Canada, and cooking with unique ingredients. You can connect…

Jacob is the Communications Manager for The Optical Group. Jacob's work has been accredited by the CCOA (Canadian Certified Optometric Assistant), NACOR (National Alliance of Canadian Optician Regulators), COO (College of Opticians of Ontario), and QC (Opticians Quebec). His most recent work being "Digital Security for Opticians", and "Protection of the Eyes in Sports: Baseball" among many others that you can find in the Education section of this site. You can reach him at jake@theopticalgroupcanada.com, you may already have his email saved, as he sends you the Newsletter and Updates every month!

Mehak’s dedication to customer service radiates through her role. With a solid foundation in accounting, she handles billing and payment inquiries with care and precision, allowing her to resolve issues promptly while nurturing strong relationships with clients. She is committed to providing a seamless experience for all and consistently strives to support the team with assistance to contribute to the team's success.