About Us

Empowering Independent Eye Care for Nearly 40 Years

Supporting your vision. Strengthening your business.

For almost four decades, we’ve been cheering on independent eye care professionals across Canada. From exclusive advantages to dedicated, people-first support. Our goal is simple – to help you grow.

Optical Group Services

Helping Independent Opticians Succeed — Every Step of the Way

Discover the tools, savings, and support that help you stand out. As a member of The Optical Group, you get access to exclusive services designed specifically for Canadian opticians.

Consolidated Billing

One simple monthly statement — less admin, more time for your patients.

Competitive Discounts & Exclusive Rebates & Promotions

Unlock unbeatable deals from top suppliers — only for our members.

Website & Digital Marketing Support

Grow your visibility with modern websites and strategic digital marketing.

Training & Continuing Education

Stay current, stay certified — with access to the training your team needs.

Private Label Products

Differentiate your dispensary with exclusive, high-margin product lines.

Software & Office Essentials

Preferred pricing on the tools you use every day — from PMS to paperclips.

Business Services

HR Support, Marketing Support & More

Coming Soon

Free Accredited Self Directed Learning

Coming Soon

TOG Ads + TOG Web

Meet the Team

We’re here to support our members, vendors, and partners every step of the way.

For faster service, please contact the team member responsible for your specific inquiry.

Executive Leadership

Ruth Priebe
Managing Director

Leadership, strategy, and years of industry insight. She’s passionate about empowering independent eye care professionals across Canada.

Finance & Member Support

Jennifer Russell
Handles: Accounts receivable, accounts payable, billing, member inquiries, and general administration duties

Jennifer is dedicated to providing exceptional customer care while making members’ needs a priority.

Sasha Almeida
Senior Manager, Accounts Receivable & Member Accounts Coordinator
 
Mehak Salwan
AR Specialist / Accounts Manager
 

Communications & Education

Jake Martin
Communications Manager & Education Initiatives Coordinator
 

We help independent eye care practices stay strong, competitive and profitable.

Join The Optical Group for exclusive discounts and educational events.